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| About BSRO >> |
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"One of our strengths is found in our commitment to serve a diverse customer population with diverse teams of teammates."
Automotive service is the largest part of Bridgestone Retail Operations, LLC's business, accounting for approximately 50 percent of sales with tire and financial services making up the rest. Bridgestone Firestone North American Tire manufactures Bridgestone, Firestone, and Dayton truck tires along with tires for virtually every wheeled vehicle made. In fact, more than 8,000 different types and sizes of tires from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high - are provided to customers around the world.
As a premium, technology-driven consumer tire brand, Bridgestone is the choice for many of the world's most prestigious cars. Firestone is known in the United States as "America's Tire Since 1900," and also, "Firestone -- the Legend," referencing its success in Indy® racing and domination throughout the series' history. In addition to tires, both the Bridgestone and Firestone brands are recognized internationally for producing a variety of quality products and services, including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles.
Harvey S. Firestone (1868-1938) founded The Firestone Tire & Rubber Company in Akron, Ohio, in August 1900, and started marketing solid rubber tires for carriage wheels. Firestone joined the retail store arena offering basic car service and tire sales in the mid-1920s when the original Firestone Service Centers were opened. The 1940s saw the emergence of the Firestone Home & Auto Store - a store concept of a one-stop retailer offering everything from automotive services and tires to large household appliances, televisions, toys, bicycles, lawnmowers and even outboard motors with the Firestone name brand affixed. The evolution of the retail stores continued with the complete Tire & Service Center opening in the 1960s offering expanded diagnostic under-car and under-hood service.
In the late 1970s the company, in an effort to re-focus its business solely on automotive service and tire sales, began to phase out the sale of all non-auto related merchandise. Shortly thereafter, in 1981, the Firestone MasterCare® Car Service concept was introduced and established as a premier brand of quality service being delivered to customers in a consistent and distinctive manner.
Bridgestone Corporation, founded in 1931 in Kurume, Japan, purchased Firestone in 1988, transforming the company into the world's largest manufacturer of tires and other rubber products. Bridgestone and Firestone operations in the Americas were consolidated in 1990 as Bridgestone/Firestone, Inc.
In 1992 the retail store group introduced distinct store concepts to answer the needs of different market niches. In addition to its Firestone Tire & Service Centers the company introduced Tire Station, Expert Tire and Commercial & Farm Stores (C&F) to continue to cater to the changing needs and desires of customers.
Bridgestone/Firestone, Inc. initiated a series of changes to its corporate structure in December 2001, reorganizing its operations in the Americas under a holding company, Bridgestone Americas Holding, Inc., and several operating subsidiaries. The largest of these operating subsidiary companies is Bridgestone Retail Operations, LLC.
In 2001 Bridgestone/Firestone also announced its majority ownership stake in Morgan Tire & Auto, Inc. (MTA), then the nation's second largest independent retailer of tires. Responsibility for MTA was shifted to Bridgestone Retail Operations, LLC following the reorganization of Bridgestone/Firestone.
Today, Bridgestone Retail Operations, LLC and its subsidiaries employ approximately 22,000 teammates in North America. Bridgestone Retail Operations, LLC consists of more than 2,200 company-owned consumer and commercial stores in the United States as well as the company's own credit card operations. The store channels include Firestone Complete Auto Care, Morgan Tire / Tires Plus, Expert Tire, Commercial & Farm, and Mark Morris.
Today Bridgestone Retail Operations, LLC operates the largest number of company-owned full-line automotive retail generalist stores in the world.
You can get a copy of our most recent annual report by downloading the .pdf files below. Or, if you prefer that a bound copy arrive in your postal mailbox, please write to the following address:
Bridgestone/Firestone Americas Holding, Inc.
535 Marriott Drive
Nashville, TN 37214
2005 Annual Report .pdf: 1.3 MB
Profile: 516 kB
Sales by Business Segment and Major Products: 52 kB
Financial Highlights: 44 kB
Message to our Shareholders: 80 kB
Review of Operations
Research and Development (R&D): 72 kB
Corporate Governance and Compliance: 52 kB
Corporate Social Responsibility (CSR): 52 kB
Social Contribution Activities: 120 kB
Operational Risks: 56 kB
Financial Section: 332 kB
Major Subsidiaries and Affiliates: 44 kB
Board of Directors, Corporate Auditors and Corporate Officers: 32 kB
Shareholder Information: 48 kB
Firestone Complete Auto Care Centers
Tires Plus
Expert Tire
CFNA
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